CASE STUDY:

UD TRUCKS GLOBAL LAUNCH EVENT

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WHAT:

UD Trucks Croner launch event & test drive

WHERE:

Studio City, Dubai Autodrome, & Novotel Hotel

WHEN:

May 9 - 11, 2017

WHO:

Regional Customers, Media, and Guests

HOW:

By ensuring a smooth operation of the entire flow of the event through efficient management and logistics offering to our guests the ultimate peace of mind, all whilst integrating an authentic Japanese theme from start to finish.

RESULTS

  • Smooth guests management from Visa application, hotel booking and transfers

  • Revealed the UD Croner in a creative way to the Middle East customers and media

  • Organized a test drive for the UD Trucks lineup (Croner and Quester) in an optimal environment