CASE STUDY:

TECNO MOBILE

PHANTOM 8 LAUNCH

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WHAT:

TECNO Mobile Phantom 8 Launch Event

WHERE:

Jumeirah Beach Hotel - Dubai, UAE

WHEN:

October 22, 2017

WHO:

Regional Media, Influencers & Distributors

HOW:

By creating a unique Mobile launch; choreographed with music, dancing, and overall amazement.

RESULTS

  • Out-of-the-box technological reveal effect

  • Unique event elements, making TECNO launch event stand out especially with the media who have attended countless events

  • Social media traffic skyrocketed due to the media's rapid posts as they were very impressed with the overall event