
CASE STUDY:
RANGE ROVER VELAR LAUNCH, TRAINING, DRIVE

WHAT:
Range Rover VELAR Launch, Training, and Test Drive
WHERE:
Meydan Hotel - Dubai
WHEN:
September 16 - 26, 2017
WHO:
Retailers & Importers
HOW:
By launching Range Rover's brand new flagship model with "Art" & "Style" to all retailers/importers and providing the necessary training in preparation for the car to hit UAE market.

RESULTS
-
Event theme reflected the art, style and sleek curves of the brand new Velar
-
Successfully rotated all groups across different training and test drive obstacles in a short timeframe
-
The objective of training and educating retailers and importers was successfully achieved