CASE STUDY:

RANGE ROVER VELAR LAUNCH, TRAINING, DRIVE

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WHAT:

Range Rover VELAR Launch, Training, and Test Drive

WHERE:

Meydan Hotel - Dubai

WHEN:

September 16 - 26, 2017

WHO:

Retailers & Importers

HOW:

By launching Range Rover's brand new flagship model with "Art" & "Style" to all retailers/importers and providing the necessary training in preparation for the car to hit UAE market.

RESULTS

  • Event ​theme reflected the art, style and sleek curves of the brand new Velar

  • Successfully rotated all groups across different training and test drive obstacles in a short timeframe

  • The objective of training and educating retailers and importers was successfully achieved