CASE STUDY:
RANGE ROVER VELAR LAUNCH, TRAINING, DRIVE
WHAT:
Range Rover VELAR Launch, Training, and Test Drive
WHERE:
Meydan Hotel - Dubai
WHEN:
September 16 - 26, 2017
WHO:
Retailers & Importers
HOW:
By launching Range Rover's brand new flagship model with "Art" & "Style" to all retailers/importers and providing the necessary training in preparation for the car to hit UAE market.
RESULTS
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Event theme reflected the art, style and sleek curves of the brand new Velar
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Successfully rotated all groups across different training and test drive obstacles in a short timeframe
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The objective of training and educating retailers and importers was successfully achieved
