CASE STUDY:
NISSAN X-TRAIL LAUNCH
WHAT:
Nissan X-Trail Launch & Test Drive
WHERE:
Lebanon
WHEN:
October 2nd - 5th, 2017
WHO:
300+ media & consumers
HOW:
By creating an exceptional reveal event and kick-starting the Nissan X-trail regional marketing campaign. Test drive days allotted to experience the car’s newest technologies.
RESULTS
-
Wow-effect reveal giving the X-Trail the attention it deserves
-
The reveal adapted to the local culture and encouraged networking between different stakeholders
-
Perfect combination between test driving the car and celebrating the best that Lebanon has to offer
-
Key messages were communicated throughout the different stop-offs
{"items":["b789de5f-e23d-11e8-8c97-12efbd0b6636","b78a8659-e23d-11e8-8c97-12efbd0b6636","b78aa851-e23d-11e8-8c97-12efbd0b6636","b78ac661-e23d-11e8-8c97-12efbd0b6636","b78ae0e7-e23d-11e8-8c97-12efbd0b6636","b78afe66-e23d-11e8-8c97-12efbd0b6636","b78b1753-e23d-11e8-8c97-12efbd0b6636","b78b373e-e23d-11e8-8c97-12efbd0b6636","b78b6f30-e23d-11e8-8c97-12efbd0b6636","b78b8d53-e23d-11e8-8c97-12efbd0b6636","b78ba957-e23d-11e8-8c97-12efbd0b6636","b78bc944-e23d-11e8-8c97-12efbd0b6636","b78bf011-e23d-11e8-8c97-12efbd0b6636","b78c1d2c-e23d-11e8-8c97-12efbd0b6636","b78e7e5b-e23d-11e8-8c97-12efbd0b6636","b78ec812-e23d-11e8-8c97-12efbd0b6636","b78ee62d-e23d-11e8-8c97-12efbd0b6636","b78f01e6-e23d-11e8-8c97-12efbd0b6636","b78f2070-e23d-11e8-8c97-12efbd0b6636","b78f8a43-e23d-11e8-8c97-12efbd0b6636","b78fae8c-e23d-11e8-8c97-12efbd0b6636","b78fe3ca-e23d-11e8-8c97-12efbd0b6636","b790016d-e23d-11e8-8c97-12efbd0b6636","b79020c6-e23d-11e8-8c97-12efbd0b6636","b7917f1b-e23d-11e8-8c97-12efbd0b6636","b791bdd0-e23d-11e8-8c97-12efbd0b6636","b791dbee-e23d-11e8-8c97-12efbd0b6636","b791f8fe-e23d-11e8-8c97-12efbd0b6636","b792160d-e23d-11e8-8c97-12efbd0b6636","b79233aa-e23d-11e8-8c97-12efbd0b6636","b7925a97-e23d-11e8-8c97-12efbd0b6636","b792a2ab-e23d-11e8-8c97-12efbd0b6636"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":true,"itemClick":"expand","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoPlay":"auto","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":50,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fit|false|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":4,"itemOpacity":{"themeName":"color_14","value":"rgba(153,153,151,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"proxima-n-w01-reg","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em proxima-n-w01-reg,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonFont":{"family":"proxima-n-w01-reg","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em proxima-n-w01-reg,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":464,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2570,"galleryHeight":469,"scrollBase":0}}