WHAT:

Nissan X-Trail Launch & Test Drive

WHERE:

Lebanon

WHEN:

October 2nd - 5th, 2017

WHO:

300+ media & consumers

HOW:

By creating an exceptional reveal event and kick-starting the Nissan X-trail regional marketing campaign. Test drive days allotted to experience the car’s newest technologies.

RESULTS

• Wow-effect reveal giving the X-Trail the attention it deserves

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• The reveal adapted to the local culture and encouraged networking between different stakeholders

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• Perfect combination between test driving the car and celebrating the best that Lebanon has to offer

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• Key messages were communicated throughout the different stop-offs