Nissan X-Trail Launch & Test Drive
October 2nd - 5th, 2017
300+ media & consumers
By creating an exceptional reveal event and kick-starting the Nissan X-trail regional marketing campaign. Test drive days allotted to experience the car’s newest technologies.
Wow-effect reveal giving the X-Trail the attention it deserves
The reveal adapted to the local culture and encouraged networking between different stakeholders
Perfect combination between test driving the car and celebrating the best that Lebanon has to offer
Key messages were communicated throughout the different stop-offs