WHAT:
Nissan X-Trail Launch & Test Drive
WHERE:
Lebanon
WHEN:
October 2nd - 5th, 2017
WHO:
300+ media & consumers
HOW:
By creating an exceptional reveal event and kick-starting the Nissan X-trail regional marketing campaign. Test drive days allotted to experience the car’s newest technologies.
RESULTS
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Wow-effect reveal giving the X-Trail the attention it deserves
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The reveal adapted to the local culture and encouraged networking between different stakeholders
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Perfect combination between test driving the car and celebrating the best that Lebanon has to offer
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Key messages were communicated throughout the different stop-offs
