WHAT:
Reveal, test drive and dune bashing of the brand new Nissan Safari Gazelle and Falcon editions
WHERE:
UAE, Ras Al Khaimah
WHEN:
October 17th & 18th, 2018
WHO:
Regional & Local Media, 32 pax
HOW:
Present the new Nissan Y61 models to the regional & local media by organizing a unique reveal, test drive and dune bashing experience.
RESULTS
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Created a unique reveal, test drive and dune bashing experience where the concepts of heritage, pride, personalization and expertise (4 pillars) were showcased to create a sense of patriotism and engagement.
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The drive experience was structured in a way to accommodate the most hardcore media. The test drive route and dune bashing location ensured to keep the link between the Nissan Y61 and UAE strong identity; focusing on the car’s KPI’s and UAE Heritage.
