CASE STUDY:

NISSAN PATROL MEDIA DAY 

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WHAT:

Reveal, test drive and dune bashing of the brand new Nissan Safari Gazelle and Falcon editions

WHERE:

UAE, Ras Al Khaimah

WHEN:

October 17th & 18th, 2018

WHO:

Regional &  Local Media, 32 pax

HOW:

Present the new Nissan Y61 models to the regional & local media by organizing a unique reveal, test drive and dune bashing experience.

RESULTS

  • Created a unique reveal, test drive and dune bashing experience where the concepts of heritage, pride, personalization and expertise (4 pillars) were showcased to create a sense of patriotism and engagement.

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  • The drive experience was structured in a way to accommodate the most hardcore media. The test drive route and dune bashing location ensured to keep the link between the Nissan Y61 and UAE strong identity; focusing on the car’s KPI’s and UAE Heritage.