CASE STUDY:

NISSAN NISMO

BRAND LAUNCH

WHAT:

Nissan Nismo Brand Launch

WHERE:

Club Pasha, Madinat Jumeirah

WHEN:

October 6, 2015

WHO:

HOW:

By creating a thrilling ambience for guests to experience whilst highlighting product KPIs.

RESULTS

• A one of a kind look and feel was achieved from the smallest of details (test tube drinks) to the most obvious (electrifying reveal)

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• Social media blast as Nismo launches for the first time in the Middle East

Media & guests