CASE STUDY:
NISSAN NISMO
BRAND LAUNCH
WHAT:
Nissan Nismo Brand Launch
WHERE:
Club Pasha, Madinat Jumeirah
WHEN:
October 6, 2015
WHO:
HOW:
By creating a thrilling ambience for guests to experience whilst highlighting product KPIs.
RESULTS
-
A one of a kind look and feel was achieved from the smallest of details (test tube drinks) to the most obvious (electrifying reveal)
-
Social media blast as Nismo launches for the first time in the Middle East
Media & guests
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