Nissan Middle East Fan Day
Mleiha Archaeological Site, Dubai, UAE
October 20th, 2018
Nissan Patrol Fan Clubs, NSCs and NMEF
To conceptualize an Ecosystem launch event targeting Nissan’s Y61 primary audience and to emotionally engage the Nissan Y61 fans and potential buyers in order to stimulate sales
An exclusive event which generated a sense of patriotism by putting Nissan in the middle of the local culture. With approximately 1500 guests, the common interests and interaction created a unique dynamic atmosphere.
Over 100 Nissan Patrol owners took part in the Convoy and Legend Competition
Exciting reveal of the Falcon, Gazelle X and Gazelle during the event.