CASE STUDY:

NISSAN MIDDLE EAST FAN DAY

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WHAT:

Nissan Middle East Fan Day

WHERE:

Mleiha Archaeological Site, Dubai, UAE

WHEN:

October 20th, 2018

WHO:

Nissan Patrol Fan Clubs, NSCs and NMEF

HOW:

To conceptualize an Ecosystem launch event targeting Nissan’s Y61 primary audience and to emotionally engage the Nissan Y61 fans and potential buyers in order to stimulate sales

RESULTS

  • An exclusive event which generated a sense of patriotism by putting Nissan in the middle of the local culture. With approximately 1500 guests, the common interests and interaction created a unique dynamic atmosphere.

  • Over 100 Nissan Patrol owners took part in the Convoy and Legend Competition

  • Exciting reveal of the Falcon, Gazelle X and Gazelle during the event.