CASE STUDY:
NISSAN MIDDLE EAST FAN DAY
WHAT:
Nissan Middle East Fan Day
WHERE:
Mleiha Archaeological Site, Dubai, UAE
WHEN:
October 20th, 2018
WHO:
Nissan Patrol Fan Clubs, NSCs and NMEF
HOW:
To conceptualize an Ecosystem launch event targeting Nissan’s Y61 primary audience and to emotionally engage the Nissan Y61 fans and potential buyers in order to stimulate sales
RESULTS
-
An exclusive event which generated a sense of patriotism by putting Nissan in the middle of the local culture. With approximately 1500 guests, the common interests and interaction created a unique dynamic atmosphere.
-
Over 100 Nissan Patrol owners took part in the Convoy and Legend Competition
-
Exciting reveal of the Falcon, Gazelle X and Gazelle during the event.
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