CASE STUDY:
NESTLE CERELAC HCP LECTURE TOUR
WHAT:
Nestle CERELAC HCP Lecture Tour
WHERE:
Jeddah & Riyadh (KSA)
WHEN:
October 1 & 3, 2018
WHO:
Health Care Professionals
HOW:
To highlight the newly enhanced CERELAC product to the Health Care Professionals and to provide a unique activation and memorable journey for the guests on arrival.
RESULTS
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Impressive customer journey highlighting all the unique selling points of the CERELAC product
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The guests got to experience and enjoy a unique augmented reality game related to the product during their breaks. During one evening, over 100 guests took part in the game
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Informative and knowledgeable presentations throughout both evenings to both private and public health care professionals. Positive feedback from all attendees in both regions.
