CASE STUDY:

NESTLE CERELAC HCP LECTURE TOUR

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WHAT:

Nestle CERELAC HCP Lecture Tour

WHERE:

Jeddah & Riyadh (KSA)

WHEN:

October 1 & 3, 2018

WHO:

Health Care Professionals

HOW:

To highlight the newly enhanced CERELAC product to the Health Care Professionals and to provide a unique activation and memorable journey for the guests on arrival.

RESULTS

  • Impressive customer journey highlighting all the unique selling points of the CERELAC product

  • The guests got to experience and enjoy a unique augmented reality game related to the product during their breaks. During one evening, over 100 guests took part in the game

  • Informative and knowledgeable presentations throughout both evenings to both private and public health care professionals. Positive feedback from all attendees in both regions.