NESTLE CERELAC HCP LECTURE TOUR
Nestle CERELAC HCP Lecture Tour
Jeddah & Riyadh (KSA)
October 1 & 3, 2018
Health Care Professionals
To highlight the newly enhanced CERELAC product to the Health Care Professionals and to provide a unique activation and memorable journey for the guests on arrival.
Impressive customer journey highlighting all the unique selling points of the CERELAC product
The guests got to experience and enjoy a unique augmented reality game related to the product during their breaks. During one evening, over 100 guests took part in the game
Informative and knowledgeable presentations throughout both evenings to both private and public health care professionals. Positive feedback from all attendees in both regions.