CASE STUDY:

NESTLE CERELAC HCP LECTURE TOUR

WHAT:

Nestle CERELAC HCP Lecture Tour

WHERE:

Jeddah & Riyadh (KSA)

WHEN:

October 1 & 3, 2018

WHO:

Health Care Professionals

HOW:

To highlight the newly enhanced CERELAC product to the Health Care Professionals and to provide a unique activation and memorable journey for the guests on arrival.

RESULTS

• Impressive customer journey highlighting all the unique selling points of the CERELAC product​

​

• The guests got to experience and enjoy a unique augmented reality game related to the product during their breaks. During one evening, over 100 guests took part in the game​

​

• Informative and knowledgeable presentations throughout both evenings to both private and public health care professionals. Positive feedback from all attendees in both regions.