CASE STUDY:
MICHELIN MAN ACADEMY CSR CAMPAIGN
WHAT:
Michelin Man Academy CSR Campaign & Roadshow
WHERE:
Schools across the UAE
WHEN:
2013 - 2015
WHO:
Students and Children
HOW:
By carrying out a Road Safety CSR campaign to children whilst making it fun and associating it with a child's day-to-day road commute.
RESULTS
-
A pilot study including 1000 kids was conducted to better understand how to transcend such an adult topic to children
-
Over 8000 students / children were exposed to the campaign
-
Feedback from school principals confirm the effectiveness of the campaign and how well kids absorbed the key message
-
Campaign carried out from 2013 - 2015
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