CASE STUDY:
MICHELIN MAN ACADEMY CSR CAMPAIGN
WHAT:
Michelin Man Academy CSR Campaign & Roadshow
WHERE:
Schools across the UAE
WHEN:
2013 - 2015
WHO:
Students and Children
HOW:
By carrying out a Road Safety CSR campaign to children whilst making it fun and associating it with a child's day-to-day road commute.
RESULTS
-
A pilot study including 1000 kids was conducted to better understand how to transcend such an adult topic to children
-
Over 8000 students / children were exposed to the campaign
-
Feedback from school principals confirm the effectiveness of the campaign and how well kids absorbed the key message
-
Campaign carried out from 2013 - 2015
{"items":["04e69ba0-2ee2-43ac-a1c9-92f778ca2560","650c5321-b7d3-4a07-93e2-26d4723a27a3","c52efbe6-34bd-469c-9f63-8c181b7f656e","016c83a7-73c0-4572-b80a-3360422c64fd","15741381-0e74-4aee-94bf-f62fa882d50b","1a6ba5ed-cf31-4ee5-a278-b6d8f2b5d1b6","8b05c593-bb9e-4cf6-b85c-05562bebff9f","2f8f7b62-f16c-4d8b-9772-8cebe0967676","899d3292-3ec4-488a-be94-53900a8da976"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"4|bottom|undefined|fit|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"auto","gallerySliderImageRatio":1.3333333333333333,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"expand","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":5,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":50,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":"color-5","itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":4,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_14","value":"rgba(153,153,151,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"proxima-n-w01-reg","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em proxima-n-w01-reg,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"proxima-n-w01-reg","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em proxima-n-w01-reg,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"scrollSnap":true,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":464,"position":"","galleryWidth":2570,"galleryHeight":469,"scrollBase":0}}