WHAT:

Michelin Man Academy CSR Campaign & Roadshow

WHERE:

Schools across the UAE

WHEN:

2013 - 2015

WHO:

Students and Children

HOW:

By carrying out a Road Safety CSR campaign to children whilst making it fun and associating it with a child's day-to-day road commute.

RESULTS

• A pilot study including 1000 kids was conducted to better understand how to transcend such an adult topic to children​

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• Over 8000 students / children were exposed to the campaign​

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• Feedback from school principals confirm the effectiveness of the campaign and how well kids absorbed the key message

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• Campaign carried out from 2013 - 2015