CASE STUDY:

LACNOR "BEAT SUGAR" ROADSHOW

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WHAT:

Lacnor "BEAT SUGAR" Roadshow

WHERE:

Parks, Beaches, and Gyms

WHEN:

Q4 2016 / Q1 2017

WHO:

General Public

HOW:

By promoting the improved Lacnor Healthy Living Juice with its 0% added sugar brought to life via a fun activity

RESULTS

  • Unexpected footfall and positive reactions throughout

  • Consumers kept revisiting the stand as the punching machine offers great fun and is nevertheless challenging

  • Unparalleled exposure of the product across 4 months

  • Over 25,000 samples distributed