CASE STUDY:

INFINITI QX80 MEDIA TEST DRIVE

WHAT:

Media Test Drive of the new Infiniti QX80

WHERE:

Ras Al Khaimah - UAE

WHEN:

January 16 - 18, 2018

WHO:

Regional Media

HOW:

By customizing a unique experience to all regional media, and making the QX80 drive stand out amongst all other competitors.

RESULTS

• Super luxurious / premium event from kick off till the drop off​

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• Complete event customization and guest pampering​

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• Test drive route was designed to experience each and every KPI of the Infiniti QX80

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• Huge blast and excitement on social media from the invited media and journalists