CASE STUDY:
INFINITI QX80 MEDIA TEST DRIVE
WHAT:
Media Test Drive of the new Infiniti QX80
WHERE:
Ras Al Khaimah - UAE
WHEN:
January 16 - 18, 2018
WHO:
Regional Media
HOW:
By customizing a unique experience to all regional media, and making the QX80 drive stand out amongst all other competitors.
RESULTS
-
Super luxurious / premium event from kick off till the drop off
-
Complete event customization and guest pampering
-
Test drive route was designed to experience each and every KPI of the Infiniti QX80
-
Huge blast and excitement on social media from the invited media and journalists
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