CASE STUDY:

INFINITI Q70

LAUNCH

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WHAT:

Launch of the brand new Infiniti Q70

WHERE:

Studio City - Dubai, UAE

WHEN:

June 7, 2015

WHO:

Dealers, Customers, & VIPs

HOW:

By fully customizing a space from the ground up and producing an awe-inspiring event for the region to experience.

RESULTS

  • An​ amazing outcome of an event; earning MIA the Award of "Best Corporate Product or Service Launch 2016"

  • Jaw-dropping technological elements never seen in an event before 

  • A unique car reveal granting invitees the power of social media to expose the car