CASE STUDY:

DATSUN LEVANT BRAND LAUNCH

WHAT:

Datsun Brand Launch (full lineup)

WHERE:

The Legend - Beirut, Lebanon

WHEN:

July 13, 2016

WHO:

Media & Guests

HOW:

By generating hype on the rebirth of a legend using innovative and exciting reveal concept

RESULTS

• Successfully transcended Datsun's brand image into Lebanon's heritage and surroundings​

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• Created a rare spectacle of 3D mapping, further strengthening the bond between Datsun and Lebanon​

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• Provided a thrilling night filled with guest interactions and high quality event setup