CASE STUDY:
DATSUN LEVANT BRAND LAUNCH
WHAT:
Datsun Brand Launch (full lineup)
WHERE:
The Legend - Beirut, Lebanon
WHEN:
July 13, 2016
WHO:
Media & Guests
HOW:
By generating hype on the rebirth of a legend using innovative and exciting reveal concept
RESULTS
-
Successfully transcended Datsun's brand image into Lebanon's heritage and surroundings
-
Created a rare spectacle of 3D mapping, further strengthening the bond between Datsun and Lebanon
-
Provided a thrilling night filled with guest interactions and high quality event setup
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