CASE STUDY:
COCA-COLA / CHANNEL 4 AFTERDARK WATERPARK
WHAT:
Afterdark Waterpark public event
WHERE:
Atlantis The Palm - Dubai, UAE
WHEN:
April 5, 2018
WHO:
Ticket Holders
HOW:
By creating the first ever waterpark party after sunset in Dubai; in collaboration with Coca-Cola and Channel 4
RESULTS
-
Achieved a never-before-seen atmosphere in the UAE
-
Created a wow-effect with all the lights, 3D mapping, and multiple DJ stations across Atlantis waterpark
-
The event was such a huge success that it was repeated 6 months later
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