CASE STUDY:

COCA-COLA / CHANNEL 4 AFTERDARK WATERPARK

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WHAT:

Afterdark Waterpark public event

WHERE:

Atlantis The Palm - Dubai, UAE

WHEN:

April 5, 2018

WHO:

Ticket Holders

HOW:

By creating the first ever waterpark party after sunset in Dubai; in collaboration with Coca-Cola and Channel 4

RESULTS

  • Achieved a never-before-seen atmosphere in the UAE

  • Created a wow-effect with all the lights, 3D mapping, and multiple DJ stations across Atlantis waterpark

  • The event was such a huge success that it was repeated 6 months later