CASE STUDY:

BRIDGESTONE TURANZA T005 LAUNCH EVENT

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WHAT:

Launch of the new Turanza T005 tire

WHERE:

Movenpick Hotel - Jordan, Dead Sea

WHEN:

April 16 & 17, 2018

WHO:

Dealers & Distributors (KSA, Jordan, Egypt, Lebanon)

HOW:

By inspiring both dealers and distributors in hopes to yield a positive year in sales whilst producing a perfect driving experience which upholds Bridgestone's brand status.

RESULTS

  • Exceptional leverage of landscape available at the Dead Sea, Jordan

  • Creation of a sense of business unification following participation of guests from multiple regions

  • An overall impactful drive experience in line with product communications

  • Route plan was designed in a way to test the new product within its different functionality